What Other Financial Technology Marketers Think

If you haven’t already seen it, we recently published a new report based on a survey of marketers in financial technology that we conducted to understand their views on the state of marketing in our industry. You can get your free copy of our 2015 State of Marketing for Financial Technology Companies report here. It […]

How to Make Sure Your Marketing Messages Resonate

With all the work A-Team Group does – across its client content marketing workshops, Data Management Summit events, our webinars, surveys and editorial – we’ve got our finger on the pulse of the financial technology industry. And we’ll be sharing with you what we think are the hot trends in data management in our next […]

How to Create a Content Marketing Plan

You’ve realized you need to start using content for marketing. Now what? How do you turn that realization into a plan that you can execute on to start driving traffic, interest and ultimately sales for your company? Content for Marketing has identified 10 steps to achieving a content marketing strategy which we have put together […]

Content Marketing, According to A-Team Group

A-Team Group’s Definition: Content marketing is an effective way to attract prospects to your company and nurture them towards the all-important purchasing decision.  By delivering useful and informative content that answers their questions and helps provide ideas and solutions around their challenges, you are raising awareness about your company and building their trust in you. […]

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