The number one goal for most marketers in financial technology is to generate sales leads. Sales leads are also the most used metric to measure marketers’ success. Behind the goal is the desire of company executives to sustainably grow revenues. Expanding within and retaining your existing client base is essential, but to grow beyond that base you need to generate […]
As a B2B company selling financial data or technology solutions, yours is a complex sell that can take time and face many hurdles. Raising awareness, generating leads and building trust and affinity amongst decision makers at your prospect companies takes time and effort. Content marketing is a powerful way to build that awareness, generate sales […]
Over the past six months we surveyed a number of senior-level marketing managers across a selection of vendors within the financial data and technology industry to gain an understanding of the main challenges they are facing and how they are tackling them to drive results. Here are some of the topics we covered: The top […]
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