Marketing and Growth Strategy
All businesses seek revenue growth. This can be achieved by expanding your offering and reach within your existing client base, or achieving new customer sales. Direct selling will deliver results. But if you want to scale your business effectively, you need to support your sales efforts with marketing that generates results.
Marketing has changed with the digital revolution which means pure advertising and PR are no longer enough to reach and influence financial technology decision makers. Now, it’s all about providing answers for your target buyers about challenges they face, so that when they are searching for those answers, your company is consistently helping them through the content and resources you make available, which in turn raises awareness and builds trust in your brand.
Content marketing also enables you to nurture leads, which may all be at different stages of the purchasing lifecycle. Your sales call might not come at the right time. But if you’ve nurtured your leads effectively over time you’ll be at the forefront of their mind when they are ready. Or they will be able to find you through your content when they start actively searching.
There are many different ways to ‘do’ marketing. But at A-Team Group we always start with the problem you can solve for your target audience. This focus then allows us to create a plan for the messaging that will resonate with that audience. And we advice many companies on the best strategies, tools and methods for maximising the impact and your return on investment.
For more information, email firstname.lastname@example.org or get in touch here.
You can also look at our 10 Steps to Content Marketing Success for Financial Technology Companies here.