10 Steps to Content Marketing Success for Financial Technology Companies

As a B2B company selling financial data or technology solutions, yours is a complex sell that can take time and face many hurdles. Raising awareness, generating leads and building trust and affinity amongst decision makers at your prospect companies takes time and effort.

Content marketing is a powerful way to build that awareness, generate sales leads and nurture prospects through to a sale.

But where do you start?

This guide gives you a 10-Step Process to creating, executing on, and measuring the success of your content marketing strategy, including:

  • Defining the target audience and purchasing lifecycle
  • Identifying content sources and how to brainstorm for content ideas
  • Creating your editorial calendar to align with company goals and your target audience
  • Creating the content
  • Reviewing your marketing channels to maximise impact and conducting marketing campaigns
  • Analysing the metrics

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