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A-Team Group helps financial technology vendors and consultants to build their sales leads databases and grow their businesses.
What do you need help with?
Creating Content
Can’t find the time, executives too stretched to help, struggle to write content?
Generating Sales Leads
Your number 1 goal is to deliver more and more sales leads but how can you build on what you have?
Marketing and Growth Strategy
Want to grow your business and know you need to ‘do more marketing’ but don’t know where to start? Or finding traditional PR isn’t generating results?
Case Studies
Global financial data vendor
Challenge: Our client needed to work with an external partner to provide independent research and create high-quality content to support its own extensive marketing programmes.
Solution: A-Team Group conducted a series of in-depth surveys across our community of decision-makers and turned the findings into comprehensive topical white papers, which were supported with a marketing campaign to both our audience and the client’s audience for lead generation and prospect nurturing.
Provider of software in market data
Challenge: Our client was seeking advice about how to create a marketing strategy to replace its PR-oriented outreach, and expertise to deliver on the plan to generate results.
Solution: A-Team Group hosted a marketing workshop with key executives to gather intelligence and create a successful framework for marketing results.
Reference data management platform provider
Challenge: Our client was repositioning with a new focus for its existing data management platform. They needed a strategy to target its focus market to raise awareness and build a sales pipeline.
Solution: A-Team Group conducted a marketing workshop to delve into their challenges, positioning, competitive landscape, USPs, and the details of their buyer personas.
Global trade execution software provider
Challenge: Our client had a strong marketing team but lacked the capacity to generate valuable content and needed to boost its lead generation results.
Solution: We worked with the client to generate ideas for content angles to support their proposition and that would resonate with their target audience. Over the course of a year we then produced a series of content including white papers, a webinar and blogs.
More about A-Team Group
A-Team Group has been delivering distinguished content on behalf of financial data and technology suppliers since 2001.
Run by experienced business journalists, we thrive on taking complex business and technology topics and turning them into compelling content assets to drive lead generation and prospect nurturing with a measurable ROI.
A-Team Group was founded by Angela Wilbraham and Andrew Delaney, both of whom worked in business media and trade press for a number of years in London and New York.
Our Communities
Here at A-Team Group, we practice what we preach. We’ve run different content-based platforms for years. In financial technology we operate:
Each have a very strong membership, providing valuable content throughout the week and generating significant traffic and a venue for content to drive sales leads on behalf of our financial technology clients.
Give us a call to find out more. Or book a free consultation.
Our Events
We also run a successful series of events in North America and Europe:
Data Management Insight Events
Take a look at how we do it by having a good look around these sites and if you’d like to find out how you can leverage these platforms to generate leads for your own business, ask us for a media pack.
Content Services
White papers, eBooks or guides
White papers and eBooks, when done the right way, are hugely effective at building trust and affinity with your brand and generating valuable sales leads.
Webinars
Webinars are a highly effective way to communicate your message to an interested audience, and generate sales leads. Recordings can be used as extra content assets.
Websites & microsites
Need to improve your website messaging and lead gen? We can help with the planning, messaging, content and website design and build.
Regular blogs
It's hard to think of ideas to start or keep a regular blog going, and not everyone has writing skills. Outsource your blogs to us to make them compelling and consistent.